The Art of Public Speaking Chapter Study Notes 1-7 Essay

The Art of public speaking Chapter 1: Speaking in public Power of Public Speaking Greek Pericles: one who forms a judgment on any point but cannot explain it clearly might as well never had thought at all on the subject† Public speaking is consistently rated high on employers lists The Tradition of Public Speaking Historical people who used speaking effectively Similarities and Differences in Public Speaking and Daily Conversation Similarities Organizing your thoughts logically Tailoring your message to your audience Telling a story for maximum impact- building up your story Adapting to listener feedback Differences Speaking to groups is very highly structured Strict time restrictions Most don’t allow for question†¦show more content†¦Using such language is a destructive social force and will also make your audience doubt you entire speech and message Plagiarism- passing off someone else’s work as your own without credit Global Plagiarism- copying an entire document or speech verbatim Patchwork Plagiarism- piecing together more than one document and passing of as your own. Can have some transitions but a vast majority is completely copied Incremental Plagiarism- failing to give credit to an author of a quotation or paraphrase of ideas Ways to stop accidental plagiarism Take note of title of document Group/person responsible for the document Date document was last updated Date site was accessed Guidelines for ethical listening Be courteous and attentive Avoid prejudging the speaker Maintain free and open expression of ideas Chapter 3: Listening Listening is Important Listening- pay close attention to and making sense of what we hear Good listening improves efficient, sales, customer satisfaction and employee morale Effective listening correlates to higher grades Listening and Critical Thinking Types of listeners Appreciative listening- listening for pleasure or enjoyment Music movies comedy Empathic listening- listening to provide emotional support for a speaker Friends, family, psychiatrist Comprehensive listening- listening to understand the message of a speaker ClassShow MoreRelatedInformative Speech Outline2182 Words   |  9 PagesCOLLEGE OF FOUNDATION AND GENERAL STUDIES Program: Foundation Subject: English for Academic Purposes Code: ENGF 103 Credit Hours: 3 ---------------------------------------------------------------------------------------------------------------- Synopsis: This course is designed to develop students’ public speaking skills. Students will be exposed to principles and practices of effective public speaking which are done through lectures, discussions, and class exercises. Most importantlyRead MoreArt of Public Speaking5805 Words   |  24 PagesLucas: The Art of Public Speaking, 8/e PREFACE If it is true, as Walter Pater said, that â€Å"a book, like a person, has its fortunes,† then fortune has indeed smiled upon The Art of Public Speaking. As the book enters its eighth edition, I am deeply appreciative of the students and teachers who have made it the leading work on its subject at colleges and universities across the United States. In preparing this edition, I have retained what readers have identified as the main strengths ofRead MoreBarriers in Speaking Skills5879 Words   |  24 PagesBachelor of Arts in Communication Arts Dasmarià ±as Barriers in Speaking Skills of First year HRS and HRM Students In partial fulfilment for requirement in Communication Arts 2 March 4, 2013 Final Period TABLE OF CONTENTS Chapter 1 Problem and its background A. Definition of Terms B. Objective C. Scope and Limitation D. Significance of the study Chapter 2 Review of Related literature A. Communication Skills a. Reading Skills b. Listening Skills c. Writing Skills Chapter 3 MethodologyRead MoreFactors That Affect the Communication Skills of Criminology Students9253 Words   |  38 PagesCHAPTER I THE PROBLEM AND ITS BACKGROUND Introduction Communication is the art of conversation between two or more persons by means of speaking, writing or using a common system of signs or expression. It requires training and experience to communicate well with other people. On the other hand, the act of communication involves verbal, non- verbal and para- verbal components where these components refer to the content of the message conveyed, the choice and arrangement of words, the messageRead MoreThe Scarlet Letter and Hester5407 Words   |  22 PagesA CHAPTER-BY-CHAPTER READING GUIDE FOR THE SCARLET LETTER A 1636 Plymouth Colony law required anyone convicted of adultery to wear two Capital letters viz AD cut out in cloth and sowed on theire uppermost Garments on their arme or backe; and if att any time they shallbee taken without the said letters whiles they are in the Govrment soewarn to bee forthwith taken and publickly whipt.[1] Other Massachusetts colonies had their own versions of this law. In fact, The Capitall Lawes ofRead MoreOrganizational Behaviour Analysis28615 Words   |  115 PagesORGANISATIONAL ANALYSIS: Notes and essays for the workshop to be held on 15th - 16th Novemeber 2007 at The Marriot Hotel Slough Berkshire SL3 8PT Dr. Lesley Prince, C.Psychol., AFBPsS University of Birmingham November 2007  © Dr. Lesley Prince 2007. Organisational Analysis: Notes and Essays Page i Page ii Please do not attempt to eat these notes. CONTENTS Introduction to the Workshop Topics And Themes The Nature and Scope of Organisation Theory Levels of Analysis The MetaphoricalRead MoreSylabus for Rhetoric3362 Words   |  14 PagesNOTE: All matters associated with this course are subject to change at the instructors discretion. Any and all changes will be communicated to students in writing. Course Description RHET 1302 will prepare you for college-level writing while helping you develop your critical thinking skills. Rhetoric is the study and practice of how people communicate messages, not only in writing and speech, but also through visual and digital mediums. In this class, you will develop skills to analyze theRead MoreCodes and Notes on Public International Law10497 Words   |  42 PagesCODES AND NOTES ON PUBLIC INTERNATIONAL LAW by PORFERIO JR. and MELFA SALIDAGA NOTES ON PUBLIC INTERNATIONAL LAW CHAPTER 1 GENERAL PRINCIPLES Nature and Scope Public International Law – It is the body of rules and principles that are recognized as legally binding and which govern the relations of states and other entities invested with international legal personality. Formerly known as â€Å"law of nations† coined by Jeremy Bentham in 1789. Three Major Parts of Public International Law 1. Laws of PeaceRead MoreEssay about Uop Library Manual7804 Words   |  32 PagesENG 221: Technical Writing Prepared By: Learning Team C – Noe Sandoval, RonJuan-D, Duffey Wolvin Date: June 20, 2010 University Library User Manual Table of Contents University Library 1) Article Databases – Major†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦...6-8 EBSCOhost, Gale PowerSearch, ProQuest 2) Article Databases – Specialized†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦...8-9 3) Books, Dissertations, and Theses...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦9-10 Books@Ovid, Business BookRead MoreAssignment in English 21 Speech and Stage Arts2860 Words   |  12 Pagesorientation); negotiating meaning with the speaker and responding (collaborative orientation); and, creating meaning through involvement, imagination and empathy (transformative orientation).   In the process of communication, 40% came from listening while speaking have only 35%. It means that listening is the most important tool in communication process. It may become ineffective if the listener have some difficulties in recognizing the sound pattern and the structure of each words. It may also affect the

The Castle Of Otranto. Gothic Fiction - 1127 Words

Gothic horror started in 1764, by a man named Horace Walpole, he wrote the novel The castle of Otranto. Gothic fiction is a combination of death, horror and some romance. Abraham Bram Stoker, was born in Ireland, on November 8, 1847. In 1879, Stoker was famous for creating one of the most famous horror stories, Dracula. It is said, Stoker wrote his books inspired by traveling and art. For this particular book, many people believe he had come up with the name and character because of Vlad the Impaler. The prince of Wallachia, was known for cruel punishments; people would say he had a taste for blood. It’s not known for sure if Dracula was based on Vlad. But, because Vlad’s father was called Vlad ll Dracul. Originally â€Å"Drucl†, meant dragon†¦show more content†¦On April; 20, 1912, Abraham bram Stoker dies in London, England. His wife Florence Balcome does the same year. A movie that that came out in 2015, Dracula Untold, was a movie I enjoyed. I like how the story was told and it had Vladimir Impaler as the main character. A king trying to protect his family and kingdom. In order for that to happen, Vlad will have to ma ke many sacrifices. The story took place in Transylvania and Vlad was out with his men scouting an area when he sees a warrior s helmet in the stream. The helmet belonged to Ottoman. Ottoman was where Vlad was sent by his father to show loyalty to his people and while Vlad was taken away; he was trained as warrior and became a gruesome and killed his enemies by letting them die on a steak. Seeing the helmet, Vlad fears that Ottoman is planning to invade his kingdom. Vlad begins to follow up the stream that leads to a mountain to see if there are anymore Ottoman men. When reaching the mountain, he notices a cave that leads deep inside the mountain. Before going inside he sees many bats coming out; he assumes the Ottoman warriors are in the cave and goes in with his two men. Once inside the cave the men notice an odd odor. One of his men are attacked by an unknown figure and it reaches for the second man. Vlad and the man run towards the exit when we realises his men are nowhere to be seen and sees red eyes in the dark but does not reach for him. Vlad goes back to his castle and sees a monkShow MoreRelatedGothic Fiction : The Castle Of Otranto1443 Words   |  6 PagesAngelic TR – 8a-9:15a Comp. 2 Gothic literature was almost single handedly invented by Horace Walpole with his novel The Castle of Otranto in 1765. A mix of romance and horror, many authors today and many authors in the past have used gothic fiction to fill the readers with suspense and terror. Edgar Allan Poe used elements such as suspense, setting, and language to create a plethora of gothic fiction stories. Stories such as Poe’s Cask of Amontillado capture the gothic element perfectly. A combinationRead MoreGothic Fiction: The Representation of Evil in Horace Walpole’s The Castle of Otranto2229 Words   |  9 Pages Gothic Fiction: The Representation of Evil in Horace Walpole’s The Castle of Otranto. The Castle of Otranto is a 1764 novel written by Horace Walpole. It is regarded as the first Gothic novel, initiating a new literary genre which became extremely popular in the late 18th and early 19th centuries. Gothic literature’s desire to explore the unknown, the unexplainable, inexplicable and the terrifying can be seen as a reaction to the Enlightenment’s emphasis on the rational and knowableRead MoreAnalysis of Third Person Narratives of Two Novels1368 Words   |  6 Pageswhat the most important aspect of their work is (whether that be fiction or not) and they will all probably say the same four things: plot, setting, characters, and narration. This is also true for the three novels we have studied thus far in class: Vathek, The Castle of Otranto, and The Mysteries of Udolpho. The dark ‘gloomth’ setting, the larger-than-life characters, and the supernaturally centered plot lines all make these books Gothic novels, but how would one characterize the narrators? If thereRead More Taking The Castle of Otranto as your example, outline the main conventions1454 Words   |  6 PagesTaking The Castle of Otranto as your example, outline the main conventions of the Gothic novel, and show how your knowledge of Taking The Castle of Otranto as your example, outline the main conventions of the Gothic novel, and show how your knowledge of these conventions affects your reading of Northanger Abbey. Is Northanger Abbey most accurately described as parody of the Gothic genre, or is there a more complicated relationship going on? Gothic novels purport to revive old storiesRead MoreThe Cask of Amontillado by Edgar Allan Poe852 Words   |  4 Pageswriting. Also, placing him into a certain style or literary movement would give us some really tough hours. Poe can be considered either a Romantic or Gothic writer but we could find a number of arguments and counterarguments for this matter. Poe, in fact, reinterpreted the whole Gothic horror style and created a unique, distinct brew of Gothic fiction, Romanticism and his own gloomy mind. On the basis of A Cask of Amontillado and The Tell-Tale Heart, we can deduct that despite the uniqueness of Poe’sRead MoreThe Fall Of The House Of Usher1761 Words   |  8 Pagesit. The gothic imagery that fills Usher reflects a style of literature that had emerged during the late eighteenth century and was flourishing in the early decades of the nineteenth. The large mysterious castle filled with dark corners and secret passageways had been an important feature of gothic literature at least since Horace Walpole s Castle of Otranto . Poe explicitly aligns Usher with such literature. Upon dismounting from his horse, the story s narrator enters the Gothic archway ofRead MoreEssay on Castle of Otranto Preface Analysis1801 Words   |  8 PagesHorace Walpole (1717-1797) invented the Gothic novel in his attempt to blend wildness and imagination of the old romance, in his own words an attempt to blend the two kinds of romance, the ancient and the modern in one step altogether, the Castle of Otranto. A novel he claimed to have written immediately after being inspired by a dream, I waked one morning...from a dream, of which all I could recover was, that I had thought m yself in an ancient castle...I saw a gigantic hand in armour. In theRead MoreLiterary Review of Bram Stokers Dracula Essay1230 Words   |  5 PagesPrior to the creation of the literary classic â€Å"Dracula†, Bram Stoker spent his time managing the Lyceum Theatre and legendary actor Henry Irving. According to Jennifer Dorn, when the novel was first published in 1897, critics regarded it as a â€Å"pulp fiction potboiler† (Dorn). The novels declaration as a literary masterpiece came many years later. A graduate of Trinity college, Stoker came from a middle class Irish family, the son of a civil servant. The publication â€Å"The Literary World of Bram StokerRead MoreThe Gothic Elements Of Frankenstein922 Words   |  4 PagesBlake Sisson Mrs. Schroder Honors English IV December 8 2016 The Gothic Elements of Frankenstein Gothic novels are stories written in the gothic genre which is a literature genre of fiction characterized by an atmosphere of mystery and horror. This genre rose to, and flourished in, popularity during the 18th and 19th centuries. One of the most famous novels of this Genre is Frankenstein, also known as the Modern Prometheus, by Mary Shelley. Frankenstein is about a scientist who creates a grotesqueRead More‘the Narrative Voice Is an Important Element in the Use of Realist and Non-Realist Techniques and Conventions.’1567 Words   |  7 Pagesin everyday life. Two examples of this that would immediately spring to mind nowadays would be perhaps the science fiction or horror genres. However, during the fifteenth and sixteenth centuries, novelists thought of their works as realist if they were simply not recognised as ‘romantic’ writings, which had been the dominant literary form for centuries, ‘†¦realism meant writing fiction based on observatio n of the world of ordinary men and women in society, using the simplest language to reach the widest

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Social Media Marketing Benefits for Business-Samples for Students

Question: Discuss about the Advantages and Disadvantages of Using Social Networks in Business. Answer: Literature Review Scope Presently, the usage of internet is the significant part of the lives of the individuals and there is extensive use of internet in the fields of routine activities such as purchasing, sending mails, for fetching information, education, etc. but most vital significance of social networks and internet has been realized in the business sector as all the budding as well as the establishes business organisations and entrepreneurs are taking extensive use of this in the form of innovative technology. It is one of the key sources for business expansion across the globe (Celine, 2012). In the current business scenario, the usage of social networking is maximizing and rising for attaining increased level of customer satisfaction and customer engagement. The importance and potential of social networks have mostly realized in the small and medium enterprises as they have considered as the way to achieve global presence and extended customer base. There is an extensive amount of researches and l iterature that shows the importance, advantages as well as disadvantages of taking sue of social networks in the businesses. Literature Review Objectives The objective of presenting this literature is to analyze and comprehend the impact of taking use of social networks in the businesses as well as the role of these social networks, numerous social platforms and applications in achieving success, enhanced customer base and international expansion. The next objective of the paper is to the innovative aspect of taking use of social networks for achieving increased customer engagement. Another objective is to have insights about the several disadvantages and advantages of taking use of social networks in the businesses by the means of diverse literature and research work of different authors. Literature Review: Social Network Several numbers of authors and researchers have a diverse set of views in explaining the actual concept of social network but from the combined view it can be explained as the inter-personal connection or relationship between the people, various business enterprises and the organisations. There is a flow of information among all these but there is no hierarchy or any sort of set order. Almost all the organisation takes use of social networking as one of their key marketing tactic. But taking sue of social networks as the marketing strategy requires effective understanding of the concept as well as its associated merits and demerits (Kadushin, 2012). The concepts if social networking can also be understand from the business context where there is an online application through which the customers have an interaction various business enterprises. It includes development of the business content and its effective sharing. Earlier the business organisation take use of the traditional media but it has limited advantages and to overcome the weaknesses of traditional media, the businesses started taking sue of social media which acts as one of the strongest promotional and marketing tool for the businesses. There various social networks for developing business connections, for marketing, for promotion, for business expansion and for selling of products and services (Pinho and Prange, 2016). From the era of late 1990s, there was initiated the use of social networks, web blogging and posting. And with the span of time, there was increased use of social networking platforms, social applications and social media which supported the flow of communication between diverse set of individuals across the globe through some of the renowned social networking sites (Gloora, et al. 2016). The literature will present the significance of taking sue of social networking in the businesses as well as some of the disadvantages of taking use of these social networks. Literature Review Comparative Analysis Authors and researchers have their diverse views regarding the use of social networks in the businesses. As per the views of Park, Valenzuela and Kee, there are numerous benefits of social networking such as the extended customer base. Insufficiency of capital is always considered as a strong barricade in the path of success and growth of the business enterprises and because of the same, the organisations do not achieve the desired market business sustainability and success (Park, Kee and Valenzuela, 2009). Celine explains that the primary reason behind the less customers and decreased market visibility is the shortage of investments. But the author also highlights the importance of social media platforms and networks for achieving international visibility with squat capital only. Targeting the customers and having global reach is getting increasingly feasible with the use of social networks and internet. Therefore, the author concludes that the use of social networks offer support i n growing the business and achieving increased attention of the potential customers (Celine, 2012). Another advantage as emphasized by Kirti? and Karahan is the available opportunity offered by social networking to have an easy and supple entry in the global market. To expand the business operations in international regions and to enter the global market is extremely difficult for the organisations and social networking offers the advantage to these organisations to enhance flexibility and enter the new markets by achieving recognized presence of these social platforms and by taking sue of social media (Kirti? and Karahan, 2011). In the social networking and business through the online platforms and social media, all kind of entry restricts as well as the international trade barriers have vanished and there has been achieved an extended area for performing business by the organisations. The most vital and significant advantage of such social networking nd social platform is that there is no kind of fees or any other capital investment associated with such business operations and th is empowers the businesses to compete with the global players. It is also analyzed by the researchers Siamagka, Christodoulides and Michaelidou that the social networking also assist in achieving enhanced brand reliability. There is also a benefit that the organisations can attain more number of international customers for the products and services by the means of social networking. The potential customers when attached to a brand usually have brand reliability by repurchasing from the similar brand due to global visibility, increased brand recognition and enhanced customer involvement (Castells, 2015). The researchers also explain other benefiters of taking sue of social networks in term of having a more strategic outlook and move as the social sites and networks helps in fetching the information about the products and strategies of the competitors and with such information, the organisation try to have more competitive approaches for retaining the customers (Michaelidou, Siamagka and Christodoulides, 2011). It also helps the businesses to have increased competitive benefits. Thus, the literature emphasis upon the key benefits such as increased global presence, upsurge competitive benefits and long term sustainability (Valente, 2010). Some of the authors such as Huysman, Steinfield and Leonardi have highlighted the benefits of social networking of having increased customer engagement, involvement and enhanced building of association with the customers. For the growth and development of every business, there is a need to have extended social networks and customer involvement. In the same manner, with the social networks, the companies used to have an in-depth and strong bond with the customers through the various approaches of customer engagement (Leonardi, Huysman and Steinfield, 2013). Lee, Cheung and Chiu also explain the benefits of social networking of a two way communication. With the help of the social networks, there is a way to build up a relationship with the customers and have their enhanced engagement of the customers. The customers share their feedbacks, reviews and experiences to the companies by the means of string social networks and customer involvement (Cheung, Chiu and Lee, 2011). Such robust ass ociation with the customers supports the businesses in attaining loyal and trustworthy customers. Because of strong customer engagement, it becomes difficult for the customers to switch to different products of diverse brands. Other diverse advantages of social networking for businesses is that it supports the businesses to diversify the key operation and business function as due to free from the burden of capital expenses, the business can easily have a conversion process (Parveen, 2012). The research and literature also presents some negative aspects or disadvantages of taking use of social networks in the businesses. The first and the primary negative implication is the negative feedback reviews for the products and services of the organisations (Bharadwaj, et al., 2013). It takes few minutes to destroy and deteriorate the brand image of the organisation and the products of the customers post any kind of negative feedbacks or reviews on the social media platforms (Gronum, Verreynne and Kastelle, 2012). It is a key drawback of taking use of social networking in the businesses. In the online world as well as in international business, it is necessary to have brand development and growth for achieving more number of customers (Shabbir, Ghazi and Mehmood, 2016). With the negative comments and feedbacks of the customers, there is decline brand image of the business and this is also a strong negative point from competitive aspect. By getting impacted and influenced with s uch comments and reviews, the other potential customers also turned as the non-buyers and do not purchase services or products from those specific brands that have negative customer reviews (Sashi, 2012). Therefore, due to social networks and increased use of social platforms, the businesses have a risk of getting the brand image ruined because of negative customer reviews and feedbacks. There are few other negative implications also of using social networks in the businesses which have been highlighted in the literature by numerous authors. It has been analyzed that consumption of time is another negative or demerit of social networking in the businesses (Batjargal, et al., 2013). The literature and the researchers argues the benefit of social networking of less capital investment, they emphasized upon the exhaustion of time of the businesses. In building networks, maintaining them and also managing the reviews of the customers, it is essential for the organisation to invest a lot of time in these networking sites which distracts their focus from other key activities (Chabaud and Ngijol, 2016). The businesses need much time and attempt to achieve increase social visibility. It is seen that not all the organisations possess huge number of workers and extensive capital and teams for managing the social presence and social networks and thus the inefficiency in the mana gement results in decreased business performance which is a demerit of using social networks in the businesses (Treem and Leonardi, 2013). Therefore, the lack of time acts as a barricade in the success of the businesses. The next disadvantage of social networking is the squat knowledge of using social networking in the business. The efficiency and effectiveness in implementing the use of social media, social platforms and social networks in businesses requires extensive knowledge and potential (Chaffey, 2016). The one of the most key issue of taking sue of the social networks is to the social network selection as the success of the organization through social media completely depends upon the social networking application approach as per the needs and requisite of the organisations and the products and the services. There are bundle of social media applications, platforms and networks but selecting the best one is a challenge for the businesses (Wamba and Carter, 2016). Selection of an ineffective and inappropriate social network may lead to negative impact over the organisations. Therefore, it is necessary for the businesses to have in-depth analysis and evaluation of the social networks so that the businesses can be utmost benefitted by its application (Fox and Moreland, 2015). Currency and the quality of the Literature source The sources used for framing the literature review are primarily the journal articles as well as the peer reviewed one that are authentic in nature and are easily feasible from the vast academic data available at Google Scholar. These sources have a relevant and robust connection with the data presented in the literature review. Maximum of the sources are of current years so atht there relevancy can be judged. The literature offers a clear set of discussion, comparative analysis and also the diverse view of the authors. Data presented has a significant relevance with the application of social networking in the businesses and the organisations. Research gap and contribution From the overall literature, there has also identified a research gap that there is no sort of accuracy in terms of results and outcomes attained by the organisations of taking use of social networks. In the researches and literature, the merits and demerits have been analyzed but in practical scenario there can be more number of advantages and disadvantages that have not been recognized in the literature. The literature also have a significant contribution as it helps in comprehending the manner in which social networks can help the businesses in achieving more customer bases and increased promotion. The social networking includes various activities such as marketing through content, customer involvement, blog posts, videos, customer feedbacks, images, etc. Another contribution offered is the opportunity for the business enterprises to change the business operations and function through a better chance for conversion (Molina?Morales and Martnez?Fernndez, 2010). Other contributions are that it can help in achieving strong global visibility through squat level of investments and no further expenses, in attaining extensive customer base, upsurge promotions and marketing and diversification of the services and products (Edosomwan, et al., 2011). Conclusion In the current business sector, the significance of social networking is continuously rising and extending as it is one of the major source for developing the businesses. The business enterprises have their high emphasis upon talking use of the social networking in the business functions for primarily increasing the number of customers associated with brand. Use of social networks in present time is a very usual and common feature in the lives of people. The above literature presented concludes that there are numerous merits and positive outcomes that are linked with the social networking application in the businesses and it also highlighted the negative aspects too according to view and research of the authors. The insights drawn from the literature states that, the usage of social networking is one of the most vital elements for the success of the businesses. There has been analyzed and concluded in brief several positive implications of social networking in businesses that compris es of international reach, conversion opportunity, increased number of customers, brand reliability, competitive edge, and enhanced advertising and promotions. 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